Premium Rate Text Policy

Premium Rate

Premium Rate Phone and Text on The Big Top 40

What is Premium Rate?

Premium Rate services are those for which you are charged through your monthly phone bill or through credit on your mobile phone. These services tend to cost more than a normal text message or phone call.


How do I know if a number is Premium Rate?

Premium Rate numbers are accessed from your landline (starting with 09, 118, 0871, 0872 and 0873) or by sending a text from your mobile phone to a 5 digit number called a shortcode like The Big Top 40’s on 82200. Not all services running on a shortcode are Premium Rate and we will tell you if there is a charge associated with a specific service.


What kind of services are Premium Rate?

The types of services available on premium rate can include:

  • Competitions or voting by phone or text
  • Recorded information lines or text alerts, such as news, sports or traffic updates and horoscopes
  • Live and virtual chat services
  • Mobile ringtones, videos, images and games downloads
  • Charity text donations 

What do ‘standard network rate’ and ‘network access charge’ mean?

We know and will always tell you how much we’re charging you to call or text us. What we don’t know is how much your phone service provider is also charging you. That depends on the telephone company and what kind of deal you have with them. That’s why you’ll hear us say that you will be charged your ‘standard network rate’ or that ‘network access charge’.

Every time you send a text, you pay your phone company a fee for doing so. These vary from phone company to phone company and may also vary depending on the number you’re texting to (some networks, for example, may charge less to text someone on the same network than they do for texting someone on a different network). This is known as a ‘standard network rate message’ and is usually around 10p to 12p. The cost we tell you about is what you pay in addition to whatever charge your network applies. So, for example, if your text to us costs 50p and your network also charges you 10p per text, then you’ll actually pay 60p. This should appear on your bill as two separate texts, one that you’ve sent to us charged at 10p and another that you’ve received back from us charged at 50p. In the case of premium rate services, texts sent at standard network rate are not included in any bundles you may have as part of your deal with your phone companies and will always incur a charge. 

The same is true when you call from a landline or mobile phone. We will always tell you the cost to access our services – this is the ‘Service charge’. The service charge will always be the same, whether you’re calling from a landline or mobile phone. What does vary is your ‘network access charge’. This is a cost imposed on you by your phone company for accessing our services and should be made clear in your contract with them.


What is a Premium Rate Block? 

Some phone companies have a Premium Rate block installed on their lines as standard. You will recognize this as a long, continuous tone if you are trying to call us on one of our Premium Rate numbers. If you are trying to text, your text will fail when you try to send it. You can request for the block to be removed by calling your phone service provider. 


Can I access Premium Rate Services from abroad?

Premium Rate services will not work if you are calling or texting from outside of the UK. Unfortunately if you are on holiday or away on business, you will not be able to interact with our stations.


Our Premium Rate Promise

Our aim is to entertain you. We know – because you’ve told us – that you love the competitions we run and you enjoy listening to and taking part in them. We want to keep it that way. That’s why we’re making these promises:

  • Whenever you call or text us on a premium rate number, we’ll make sure you know how much we’re going to charge you for that call or text 
  • When we’ve told you how much a call or text will cost, that’s what it will cost. There are always going to be some small variations in cost depending on your network charges (we’ve explained more about that above), but you should still be able to look at your bill and identify the call/ text.
  • When we stop accepting entries to a premium rate service, we’ll tell you not to call or text any more. If you still try and call or text, you may get billed for it and there’s nothing we can do about that. You should have listened!
  • We will never sell your personal information to other companies. We may, from time to time send you text messages or email communications with offers or services that may be relevant to you but these communications will always come from The Big Top 40 or a carefully selected partner (if you have expressly opted in to receive messages from our partners). You will never be charged for receiving these messages and can opt out of receiving them in future by replying with the word STOP.
  • If you’re still not sure, you can find the full terms and conditions that are applicable to all of our competitions displayed on our website.

What if I have a query about your Premium Rate Services?

If you think there is a problem with our Premium Rate services or would like to make a complaint, please call our customer service line on:

03333 212 196

Calls to 03 numbers are charged at the same rate as calls to 01 and 02 numbers and count towards inclusive call allowances on landlines and on mobile phones. Global Radio Ltd do not make any profit from calls to this number.

Alternatively, you can write to us. Please send your query to: Premium Rate Manager, Global Radio Limited, 30 Leicester Square, London, WC2H 7LA.


Regulation of Premium Rate

Global Radio, the parent company of The Big Top 40 is registered with the Premium Rate Services regulator, Phone Pay Plus. Our registration number is: ORG832-96388-41101.

We hope that we’ve explained how premium rate charges work and reassured you that the way we use them is fair and transparent. We also hope that you will continue to enjoy listening to and participating in our features and competitions. If you have any questions or concerns, we want to hear them. Please feel free to get in touch or for more information about phone-paid services and how to identify any unknown charges on your phone bill, visit