British Breakthrough Act: JLS
Presented by a radiant Geri Halliwell, the prize for Best British Breakthrough was bagged by pop sensations JLS.
The chaps were overcome with emotion and couldn't believe that their story was only 18 months old. "This one's for you tonight", they said. "You guys are absolutely unbelievable, we love every single one of you." Ooh, that means us!
The nominees were:
Florence & the Machine
Friendly Fires
JLS
La Roux
Pixie Lott
The BRIT Awards 2010
